Brief

Henri Abelé is the 5th oldest champagne house. How can we differentiate ourselves and redefine our brand’s visual identity as well as its entire range of products to ensure our move upmarket?

Idea

To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars. An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.