AMBASSADOR CROISIÈRE
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Brief
A human-scale cruise line, steeped in the French art of travel, is about to chart a new course.
The challenge: establish an international brand in the French market, keep its loyal and devoted existing clientele on board, and win over newcomers by showing them that a cruise can be warm, curious and rich in culture.
Idea
We often think travelling means going far. We started from a different belief, one that lies at the heart of Ambassador Croisières: the most beautiful journeys bring us closer.
Closer to a shore.
To a culture.
To an emotion.
Here, the sea is part of the journey.
- Brand Platform
- Visual Identity
- Tone of voice
- Launch plan
- Signature
- Brand transition strategy
- TV campaign
- Positionning
__ A new name,
the same way
to travel.