Brief

Conceiving the Champagne Castelnau Œnothèque Collection: a living library of exceptional vintages where each bottle tells a unique story. "Auteur" champagnes with a striking duality, born from the talent of Carine Bailleul, Cellar Master, and elevated by the House's signature: extended aging on lees. The challenge: to showcase four rare vintages (2003, 1998, 1992, 1990) available in vertical formats—magnums and jeroboams—and celebrate the timelessness of these rare treasures.

Idea

Creating a refined visual identity that reveals the essence of each vintage through three distinct codes: minimalism to let the nobility of champagne speak for itself, authenticity to honor the meticulous work from vine to cellar, and handwritten typography to narrate the singular story of each cuvée. Each vintage is described by its year of production, the weather conditions that marked that year, and what made that harvest exceptional. An intimate narrative that transforms each bottle into a living archive, an expressive memory of a unique terroir and savoir-faire.