Brief

How can Castelnau become a fully-fledged brand within the TEVC group? What role should it play? What narrative?
What identity?

Idea

Repositioning the brand around the exceptional delicacy and finesse of the Castelnau champagne bubble achieved through its secret and long aging process.

A celebration of the fine gestures and unique ancestral know-how handed down from generation to generation.
A pure, harmonious identity that salutes the brand's perpetual search for excellence.