Brief

"Cerfrance is about undertaking together. As the number one accounting expertise and consulting network, with over 700 agencies, we need to assert our position without losing what makes us strong: we are partners in the economic development of our members.
We wanted our identity to align with our image."

Idea

Our Vision:
Asserting leadership while highlighting diversity, the ability to personalize relationships, and the empathy of Cerfrance is no easy task.
We have built an identity system where individual faces form the foundation, and colors embody the diversity of the French territory.
Simple to deploy yet rich in meaning: the identity and communication are in sync with the realities of its associative network.

The Key Idea:
Cerfrance’s identity places people at the heart of its message while emphasizing its unique DNA: an associative organization, territorial roots, and exchange.