Brief

How can we support Clarins in launching its makeup line, combining its historic skincare expertise with a distinctive visual universe and a brand-new beauty experience?

Idea

DDOI reimagined the identity of the Clarins makeup line around a dual promise: care and color. Inspired by innovations such as Lip Oil and Double Serum Foundation, we created a refined branding, a strong signature red, and educational packaging (such as the “Top to Shade” system). The result? Stronger visual consistency, instant brand recognition, and a beauty revolution where makeup doesn’t just enhance—it cares.