Brief

Reinforce the brand's fashion and lifestyle positioning to continue establishing its specific universe by defining a subtle, impactful and modern packaging identity for its limited editions.

Idea

Pre-empt the world of trends by rethinking the structure of the packaging to orient it around a major illustration. Define a graphic style specific to the brand to create impact on the shelves and make people fall in love with the product. Limited editions with real added value, enabling consumers to project themselves into the use of Emott felt-tips.