LA MAISON DU CHOCOLAT
Brief
Create a strong, yet meaningful identity, brand territory and architecture concept in order to enable La Maison Du Chocolat to go from a craft brand to an acknowledged premium food brand.
Idea
In 2001, DDOI redefined the branding and story of La Maison Du Chocolat.
A genuine encounter between Robert Linxe, founder of La Maison Du Chocolat and Olivier Desdoigts, founder of Desdoigts & Associés in order to place chocolate to the level of ‘Art’, by creating a whole new approach embodying the know-how and vision of the chocolatier.
Elevating its standing to that of a high-end fashion house rather than a brand. All of the conventions of a high-end fashion house were applied with this in mind, showcasing and elevating its expertise, sensory experience, scenography and rituals.
- Interior/Exterior Design Concept
- Interior/Exterior Design Development
- Visual Identity
- Packaging Design
- Brand Strategy
- Brand Platform
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-2-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-3-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-4-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-5-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-6-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-7-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-8-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-9-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-10.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-11-2.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-12-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-13.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-14-1.jpg)
![](https://desdoigts.com/wp-content/uploads/2024/03/PLAN-15-1.jpg)
⏤When chocolate becomes art
![](https://desdoigts.com/wp-content/uploads/2024/03/FOOTER-2.jpg)