Brief

How can we celebrate Metaxa’s Greek heritage in its Classic Stars range (5, 7, and 12 Stars) ?
Challenge : Rejuvenate the range to attract a younger audience without losing the existing clientele.
The challenge : Express and embody Modern Greekness.

Idea

DDOI reinvented Metaxa’s identity by embracing Greek stereotypes : sun, blue, white, islands, and the myth of Samos.The 5 Stars and 12 Stars now embody the Mediterranean rhythm : zenith and sunset, tied to moments of consumption.Round shapes, stylized solar motifs, and a bold brand identity create an instantly recognizable visual language.
Result : A design that blends tradition and modernity.