Brief

In a fast-changing catering market where consumer expectations
are being completely challenged, we want to turn Patapain into an innovative, high-impact concept and stay one step ahead of our competitors.

Idea

To reinvent French-style fast food and make Patapain a true ambassador
for good eating.
A strong identity based on proximity, pleasure and kindness.
A new brand icon with a smile and warmth that perfectly embodies this positioning for a modern, uninhibited image of the catering trade.