PIC in Valence



Create a strong, impactful identity (both visual and verbal) and brand territory for the historic home of one of the world's most inspiring and decorated chefs: Anne-Sophie PIC. The need for a compelling universe, in line with her vision of the world and cuisine.


A delicate visual and verbal identity that gives shape to the chef's singular vision. A logotype in motion, defined by chiaroscuro and sensitivity.

  • Visual Identity
  • Brand Strategy
  • Brand Experience

— PIC, se nourrir d'émotions