Brief

Araku is the largest coffee plantation in the world,
both certified in organic and bio dynamic agriculture.
The brand was born from a social project gathering 10 000 farmers entrepreneurs
under the same cooperative.
How can we translate the brand’s identity to its very first boutique in Paris.

Idea

One foot in Bombay, one foot in Paris.
A very parisian bistro space with 2 zincs to savour and share.
A very indian atmosphere, full of energy with its floor at the Araku brand’s colours and its forest decor that carries us at the heart of the Araku’s valley plantations.