Brief

At the crossroads of the Ritz Paris palace and its fine grocery store, Le Comptoir, how can we create a product that is as desirable as it is delicious?

Idea

In the world of François Perret, pastry chef of the Ritz: elevate fruits, abundance, and indulgence to craft a dish that stays true to the palace’s heritage.
A collection of four jams—Strawberry, Raspberry, Clementine & Grapefruit, Apricot—blending tradition and refinement, with packaging designed by Desdoigts.
Botanical illustrations, vibrant backgrounds, and rounded labels evoke the codes of a palace. Desdoigts also produced an editorial photoshoot to bring the packaging to life: fresh fruits, antique tableware, natural light…