Brief

Create a brand identity that reflects the authenticity of the products while telling a compelling story.

Idea

We drew inspiration from La Fontaine's Le Corbeau et le Renard. This timeless fable allowed us to build a visual universe that is simple, clever, and deeply rooted in French heritage.

The result:
• A timeless brand identity that showcases the product
• Packaging that engages with literary heritage
• A design that captivates the eye and tells the brand's story