Brief

Lierac, the skincare expert, wants to rejuvenate its men's range and the identity of its packaging to promote its expertise and recruit in pharmacies and parapharmacy outlets.

Idea

The agency redefined to beauty care approach towards men
by anchoring simplicity and efficiency in its identity.
A direct, uncluttered approach, cleaned of all artifices, in tune with the times.
A strong and impactful brand identity, cleaned of all artifices.