Brief

“There’s another way to experience beauty.
A more virtuous way with no compromise.”
Dr Oliver COURTIN-CLARINS
CEO and founder of myBlend 
Clarins Group

Idea

To support the brand in this holistic vision of beauty,
the agency designed an "essential" visual and formal brand identity.
Purity, simplicity, efficiency and respect guided this creation.

Less is more.

Less is better.

Less is now.