Maison PSYCHÉ  



Create a strong and impactful visual identity and brand territory
for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.


Designing of an identity at the crossroads of the spirits and beauty worlds
with the butterfly as its emblem.
An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.

  • Packaging Design
  • Visual Identity
  • Brand Strategy
  • Research & Insights

⏤The most exclusive perfume in the world