Brief

"How to build a truly 'futureproof' business? How to pass on a robust group capable of understanding and anticipating the profound transformations of the automotive sector?"
— Marc Faurie, President, Groupe Faurie

Idea

Our Vision:
Refocus the brand on its founding values: expertise, respect, facilitation, passion for service, and agility. Transform the identity of Groupe Faurie, elevating it from a simple automotive dealership to a global mobility player.

Key Idea:
Leverage the iconic "F" of Faurie to embody this new positioning. This symbol becomes the cornerstone of a strong identity, enhanced by an inspiring new tagline: "Move Forward Differently."
A clear message reflecting the group's commitment to innovation, adaptability, and redefining industry standards.