Clarins Double Serum



How do we position a best-seller within our offering and give it an exceptional aura, so that it appeals to the widest possible audience and becomes the world's best-selling anti-aging skin care product?


Design a high-tech bottle that is sustainable and produced on a large scale. Double Sérum is Clarins' flagship product: a megaphone for its anti-aging expertise and mastery of the benefits of plants.

  • Packaging Design
  • Visual Identity
  • Brand Strategy
  • Research & Insights

⏤A double serum sold worldwide every 5 seconds