Brief

How can we turn Double Serum into a bestseller within our range and give it an exceptional appeal so that it reaches the widest audience and becomes the best-selling anti-aging treatment in the world?

Idea

DDOI completely reinvents the product design by creating a highly technical bottle that enables the instant mixing of active ingredients from the two phases that make up Double Serum. Combined with an iconic design, which has been evolving regularly since 2012, Double Serum becomes the flagship representation of Clarins' anti-aging expertise and mastery of the benefits of plants.