Brief

"How can we capture the essence of Givenchy and elevate a groundbreaking anti-aging creation while reflecting heritage and edginess?"
— Camille Martin Vial, International Marketing Director – Make Up & Skincare Givenchy - LVMH Fragrance Bands

Idea

As Givenchy's trusted creative partner, we set out to interpret Sculptural through a design that embodies both strength and elegance. This project reflects Givenchy's commitment to radical skincare - inspired, fueled, and heightened by French savoir-faire. Inspired by the Cyste Phoenix – a resilient plant identified by Givenchy Laboratories, we translated their transformative essence into a packaging design that radiates uniqueness and sophistication.

Our Approach:
- Sculptural Red: Drawing from Hubert de Givenchy’s legacy, this striking hue channels passion and audacity, becoming a signature element of the design.
- Sculptural Forms: Our design approach balances elegance with functionality, echoing the duality of nature's resilience and luxury's refinement.